A Dog's Life with Anna Webb chatting to the team at Paleoridge

This week Anna talks to the team from Paleo Ridge about the growth in the raw food market for pet parents, highlighting the health and behaviour benefits of feeding a natural species appropriate diet.

CEO Tyler Daly  explains how the firm began , inspired by their own Rhodesian Ridgeback, diagnosed with cancer, and a severe prognosis. When his diet switched from processed to raw, the dog made a full recovery, and died of old age.

We discuss with Will Green sales & Marketing Director the growth of the raw food market as an expanding slice out the £3billion pet food market in the UK.

Esther Longue head of content, customer services, and nutrition advice explains why feeding raw to dogs suffering from Pancreatitis is possible. And why feeding zero fat diet diets can negatively affect the immune system, promoting and prolonging disease.

We also discuss Raw Green tripe as an ingredient, and why it's a superfood meat, containing all the nutrients dogs' need. Packed with digestive enzymes it helps re-balance a dog's gut to be acidic in line with its natural state as a carnivore, rather than being alkaline as propagated by an overly processed diet.

We talk about their expansion , through demand, and what 2022 holds in store with some exciting new product additions, and of course we talk about the new Christmas dinner, it's not too late to order!!

To tune into the episode click here